Uricchios Trattoria

Uricchios Trattoria

Milan and Fashion

When we talk about world fashion certain cities spring to mind, Paris, New York, London, and of course Milan. Milan is perfect to be classed as a fashion capital, it history, architecture, and culture all point to class. It is a place associated with gastronomy, fine art galleries and of course the world famous La Scala, perhaps the greatest opera house in the world.

Milanese people are stylish, they take a great pride in their appearance and are intensely proud of their city. You will not see discarded trash on the streets of Milan, waste is appropriately dumped in the litter bins where it belongs. Even the police look like they have just come off a catwalk!

The people of Milan care passionately about the finer things in life, they would cross the city to visit an ice cream parlor, or queue up for thirty minutes for a seat in their favorite cafe for an espresso. This is why they have taken to fashion so readily, it is part of who they are.

Quadrilatero d’Oro

The Quadrilatero d’Oro or the Golden Rectangle is situated in the heart of Milan, and is home to some of the biggest fashion industry names. As well as fashion stores there are luxury jewelry boutiques and quaint workshops. This area is the hub of the fashion industry in Milan and can be found in the four streets making up the Golden Rectangle, Corsa Venezia, Via della Spiga, Via Alessandro Manzoni, and Via Monte Napoleone.

Milano Unica

This fashion trade fair is dedicated to the best in clothing and accessories made in Italy and other parts of Europe. It gives the fashionistas of Milan a chance to see the latest designs and gives plenty of exposure to upcoming young Italian designers.

Milan Fashion Week

The granddaddy of all fashion weeks around the world, above all the other great fashion weeks, Milan is a must attend event. The world’s most renowned designers are present with their new collections and the whole city is a photo shoot.

The bi-annual event features the February-March and September-October collections, and if you have not booked hotel accommodation in the two weeks the fashion show takes place then you will have to stay outside the city.

MICAM

As well as Milan Fashion Week, and Milano Unica, Milan plays host to MICAM which is one of the leading footwear exhibitions in the world. MICAM is rather a unique event that it is a specialist exhibition promoting new footwear styles and designs.

The exhibition also encourages trade and fuses business with fashion to encourage commerce. It is held every February and is one of the greatest footwear exhibitions in the world.  

If you are still not convinced about Milan being the world hub of fashion here are some of the greatest names in Italian fashion history: Emilio Pucci, Giorgio Armani, Gianni Versace, Miuccia Prada, Donatella Versace, Guccio Gucci, Elsa Schiaparelli, Mila Schon and Renato Balestra.

These names are just some of the legendary fashion designers that have made Milan famous the world over, and the great northern Italian city does not look like losing its crown any time soon.